Are GRWM videos foidslop?
Someone does their makeup straight into the camera while telling you all about their terrible date.
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GRWM stands for get ready with me. Someone does their makeup, hair or outfit on camera and talks the whole time, usually about something else entirely, like a breakup, a fight at work or a story from last night. The getting ready mostly gives you a reason to keep watching while they talk.
It's been one of TikTok's default formats for years and keeps spinning off variations. October 2026's is called Loading: the video starts at 0% in pajamas and a robe and counts up to 100% with the finished look. When Slate needed an example of what foidslop is meant to dismiss, GRWM videos were near the top of its list.
The format goes back to YouTube beauty channels in the early 2010s, where creators did their makeup in real time and chatted along the way. TikTok cut it down and made the chat the main event. Some of the most-watched GRWM videos have almost no makeup in them, just someone holding a brush while telling a long story.
Brands use the format constantly, since a creator naming every product as they go is basically an ad that doesn't feel like one. Celebrities and politicians have done them too, as a way to look relaxed and talk directly to younger viewers. Whatever you think of it, the GRWM is one of the most copied video formats online.
Yes, because
- It's one of the first things people point to when they explain the word
- Ten minutes of concealer as the background to a story is the format at its purest
No, because
- Guys make these too. They call them morning routines and add a cold plunge
- Mostly it's a person talking to you while doing something with their hands, which is the oldest format there is
- The stories are the reason people watch, and some are better than most podcasts
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