Are candles named after feelings foidslop?
Candles named after moods instead of smells, like Sunday Morning and Sweater Weather, mostly kept on display and never lit.
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At some point candles stopped being named things like vanilla and lavender and started being named after moods. You can buy one called Sunday Morning, Sweater Weather, Cozy Library or Ex Boyfriend's Hoodie, and none of those tell you what it smells like.
A lot of them never get lit. They sit on the coffee table next to some books as decor, and when they're finally used up the jar gets washed out and kept for makeup brushes.
Big chains like Bath & Body Works and Yankee Candle built huge businesses on scented candles, with seasonal launches and sales that have their own following. Smaller brands went further on the names and the jars, which are designed to look good on a shelf whether or not the candle ever gets lit. A candle has become one of the default gifts for when you don't know what to buy someone.
Candles also became an odd data point during the pandemic. In 2020 a researcher noticed a spike in Amazon reviews saying scented candles had no smell at all, and the timing lined up with COVID cases, since losing your sense of smell was a common symptom. It's one of the stranger ways a candle has ever been in the news.
Yes, because
- The names describe a feeling and not a scent
- Bought and displayed, rarely burned
- You're expected to keep the jar
No, because
- Candles are about as old as fire
- There are now candles called 'Leather Armchair' marketed to men
- People burn them for practical reasons too, like cooking smells and power cuts
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